Blog
Notes for working planners
Pricing the work, running the day, building the roster. Practical writing from the team behind WeddingBoard.
Running a studio · 7 min read
The working planner's tech stack, honestly assessed
Spreadsheets, all-in-one suites, and AI tools all promise to run your studio. Here's how to actually choose, and the questions vendors hope you won't ask.
Read the post →
Day-of craft · 6 min read
The run of show method: how calm wedding days are actually made
A wedding day has around 60 moving parts and zero slack. Here's the system working planners use to keep every one of them visible, owned, and on time.
July 7, 2026
Running a studio · 7 min read
Pricing your planning packages without underselling the work
Percentage of budget, flat fee, or hourly? A practical framework for pricing full planning, partial planning, and month-of coordination in 2026.
June 28, 2026
Booking clients · 5 min read
The first-reply playbook: turning inquiries into consultations
Most couples inquire with three to five planners and book whoever makes them feel seen first. Speed, specificity, and one good question win the consult.
June 19, 2026
Vendors · 5 min read
Your vendor black book is the business. Treat it like one.
The difference between a good planner and a great one is usually the roster. How to track vendor performance across weddings, and what the data tells you.
June 10, 2026
Running a studio · 5 min read
Getting your calendar under control (a love letter to two-way sync)
Consults, venue walkthroughs, tastings, and twelve wedding days: a planner's calendar is the studio's heartbeat. Here's how to make it trustworthy again.
May 30, 2026
More studio notes
Keep the business decisions practical.
Additional original notes about referrals, first clients, automation and software costs. These four pieces are separate from the Academy’s core lessons.
Build a photography referral system around reliable handoffs
A referral system begins with work people are comfortable recommending.
Build your first planning service around work you can deliver
Beginning a planning business involves choosing a service you can deliver consistently, not merely creating an impressive package list.
Choose wedding automations by the decision they remove
An automation should handle a well-defined repeatable step while preserving the decisions that need a person.
Respond to a software price change with your own numbers
A renewal notice can make a software decision feel urgent.